Code Category

2   Messaging Infrastructure or Platform
3   Messaging Application or Service: Public Sector 
4   Messaging Application: Business
5   Messaging Application: Consumer 
6   Innovation in Messaging
7   Best new Marketing Campaign Using Messaging
12   Mobile Financial Services Solution 
13   Messaging Application or Service: Social Use
14   Effective Use of Mobile Ticketing
15   Telematics/Telemetry/M2M Messaging

Messaging Infrastructure or Platform 

Awarded to the product that has enhanced the existing messaging network by providing greater capacity, security, reliability or adds an additional application.

Messaging Application: Business 

Judges will be looking for innovative and practical ways that enterprises have made the best use of mobile messaging in their business using this application.

Messaging Application: Consumer Award 

Awarded to the company with the product or service that has best stimulated consumers to use mobile messaging.

Messaging Application or Service: Public Sector Award 

Awarded to the government department or organisation that has used mobile messaging to the best effect by providing an effective information or feedback service, alerts or awareness campaign for a government project. This could for example include activities in Healthcare , education or transport.

Messaging Application or Service: Social Use

Non Governmental Organisations (NGOs) around the world are starting to get to grips with how mobile messaging can be used. The winner of this category will be awarded to the best use of mobile messaging for a social action project. 

A special entry fee applies to entries from NGOs.

Mobile Financial Services Solution 

The entry chosen for this category will make the best use of mobile messaging for M-commerce, m-banking, mobile money and where it is involved for direct financial transactions.

Innovation in Messaging 

For this category the judges are looking for what is new and in their opinion looks as though it has potential to make a difference to users of mobile messaging. It must already have been launched.

Best new Marketing Campaign Using Messaging 

This category invites entries for the best use of mobile messaging in a marketing campaign.

Effective Use of Mobile Ticketing

Mobile ticketing is coming of age. It has many benefits and is suited to a wide variety of situations from events to travel. The winner of this category will be one that uses mobile ticketing effectively for both the user and the supplier.

Telematics/Telemetry/M2M Messaging

As well as being used by humans to communicate, there are many ways that SMS can be used for automated systems. Entries in this category might include remote monitoring, transport applications, interaction between Machine and Man as well as Machine-to-Machine.