Award Categories 2011

Below are the categories for the 160Characters Mobile Messaging Awards 2011. Mobile messaging can include entries from Text or video based, email or IM based organisations unless otherwise stated. The categories are:
~ Innovation in Messaging
~ Messaging Infrastructure or Platform
~ Messaging Application or Service: Public Sector
~ Messaging Application: Business
~ Messaging Application: Consumer
~ Mobile Financial Services Solution
~ Messaging Application or Service: Social Use
~ Effective Use of Mobile Messaging for health

Innovation in Messaging A launched product / service that is new and has the potential to make a difference to users of mobile messaging.
What is innovative about it, who is using it, how will it change mobile messaging?

Messaging Infrastructure or Platform The product that has most enhanced the existing messaging network.
How do you provide greater capacity, security, reliability or which additional applications / features do you add?

Messaging Application or Service: Public Sector Award
Awarded to the government department or organisation that has used mobile messaging to the best effect. Please outline your information or feedback service, or the alerts or awareness campaign for example in healthcare, education or transport.

Messaging Application: Business
The best use of mobile messaging for businesses.
A new application, an innovative new approach, or just a great case study from the last 12 months.

Messaging Application: Consumer Award
The product or service that has best engaged consumers with mobile messaging.
How have you stimulated consumers to use mobile messaging?

Mobile Financial Services Solution
Awarded for the best product / service to use mobile messaging for m-commerce, m-banking, mobile money or for direct financial transactions.
What is new, innovative, more secure or more popular about your service?

Messaging Application or Service: Social Use
Mobile messaging can offer enormous social benefits. How does your solution stand out? What can you claim that makes your application or service the best?

Effective Use of Mobile Messaging for health
The best product or service that uses mobile messaging to solve or improve a health issue.
The field of m-health is growing one, how do you stand out? Have you saved lives, improved wellbeing, or made healthcare more efficient?